Business Coach

better_ is a boutique agency focused on organizational design, strategy and brand management. better_ can facilitate your journey from idea, through implementation, to launch. Co-founders Jennifer Edwards and Shannon Reynolds possess unique and varied expertise, working in a wide array of industries, with brands from IKEA to New York University. They have worked with startups, incubators, and in arts, technology, life science, and social-good spaces. What sets better_ apart from other agencies is an equal focus on future trends and past learning.


Organizational Design and Business Modeling Consulting

  • Business entity formation consulting
  • Company structure
  • Budgets, pricing, market research
  • Operating structures and systems
  • General business/organizational strategy
  • Grant writing advisement and funding strategy

Brand Building, Messaging/Marketing

  • Crafting your brand story and customer journey
  • Developing user personas
  • Brand strategy to bring your company and your products/services to market
  • Pitch development and coaching
  • Design assets – logo and website design, presentation templates/pitch decks
  • Marketing materials development