The Power of Rituals

The Power of Rituals

As the podcast host, Virginie Glaenzer paved the way for this conversation led by Jonathan Cook which starts with a definition of rituals and ends with a reminder to revisit our own personal behavioral habits to guard against transforming our random habits into meaningful rituals. Along the way, there is much more, including purposeful leadership, marketing ethics, evolution in retail rituals and how rituals’ complexity are creating thinner relationships which might represent a key differentiation opportunity for brands.

Add Comment